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Choose Your Vibe - Arrive Alive! Ambassador Resources
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Choose Your Vibe - Arrive Alive!  Social Media Ambassador Resources

VAHPERD's Choose Your Vibe - Arrive Alive! campaign is a social media campaign to promote healthy, alcohol free lifestyles and the avoidance of consequences to health and wellness, academic and career achievement that results from engaging in illegal underage drinking and impaired driving.

This webpage provides resources and a timeline for ambassadors to reference throughout the campaign.

Campaign Social Media Profiles

Choose Your Vibe on Facebook

 Choose Your Vibe on Twitter

 Choose Your Vibe on Instagram

Campaign Background

Goals

  • We want to engage Virginia high school juniors, seniors, and college freshman in promoting and celebrating their alcohol-free lifestyles.
  • We want to promote non-drinking behavior and non-drinking drivers.
  • We want to change the misperception of alcohol use among students.
  • We want the decreasing trends in youth alcohol related fatalities to continue!

Plan

  • Social-media savvy students will be recruited as ambassadors to help broadcast @YourVibeVa posts, tweets, and YouTube videos about preventing underage drinking and impaired driving.
  • Ambassadors promote Thunderclaps, participate in Twitter chats, and post their own messages that support the campaign especially during spring break, prom, graduation, and beach week.

Recruitment

Ambassadors are being recruited to be a part of VAHPERD's Choose Your Vibe - Arrive Alive! campaign. This social media campaign promotes healthy, alcohol-free lifestyles and the avoidance of consequences to health and wellness, academic and career achievement that results from engaging in illegal underage drinking and impaired driving.

Applications

Session 3 Applications Due April 25

VAHPERD's 2017-18 Choose Your Vibe - Arrive Alive! campaign is underway, but it's not too late for high school juniors and seniors to participate as social media ambassadors.  Students can earn $200 by using their social media accounts to share their safe driving and alcohol-free choices. Session 3 Social Media Ambassador Applications are due April 25.

Benefits

        Ambassadors will join a community that celebrates alcohol-free lifestyles and works to change the misperception of alcohol use among students.

        Ambassadors will support their peers by sharing examples of activities that don't require alcohol to have a fun.

        Ambassadors will be role models for promoting non-drinking behavior and non-drinking driving.

        Ambassadors will gain experience in a social media campaign.

        Ambassadors will earn $600-$750 for completing all campaign sessions.

        Ambassadors will earn $600, or $200 per session as follows:

      Session 1: January 14-March 10 (eight weeks) $200

       Session 2:   March 11-May 5 (eight weeks) $200

      Session 3: May 6-July 30 (eight weeks) $200

        Ambassador leaders will earn $750, or $250 per session as follows:

         Session 1: January 14-March 10 (eight weeks) $250

         Session 2: March 11-May 5 (eight weeks) $250

         Session 3: May 6-July 30 (eight weeks) $250

Ambassador Expectations & Responsibilities

Ambassadors are responsible for posting on one social media account, but all must have a Twitter account and participate in the campaign Thunderclaps and Twitter chats. Ambassadors must like/follow the platform that they are selected to represent Choose Your Vibe – Arrive Alive! on, but are encouraged to support the campaign follow/like all platforms they belong to.

Learn more about the requirements for each position during each session of the campaign by clicking the links below.

 

Ambassador (High School Student Position) Expectations & Responsibilities by Platform

Ambassador Leader (College Student Position) Expectations & Responsibilities by Platform

Timeline

Campaign deadlines and event dates are outlined below. You can also add the dates to your Google calendar or iCal.

  • Session 1-3 Recruitment: November 20-December 20
    •  Applications Due December 20 
    •  Applicant Review and Approval: December 21-January 4
    •  Ambassador Notification: January 5
    •  Ambassador Confirmation Due: January 10
  •  Session 1: January 14 - March 10 – 8 weeks
  • Session 2-3 Recruitment: February 7-28
    • Applications Due February 28
    • Applicant Review and Approval: March 1-3
    •  Ambassador Notification: March 4
    •  Ambassador Confirmation Due: March 7
  • Session 2: March 11- May 5 – 8 weeks
    •  March 15 - Twitter chat and Thunderclap message (spring break theme)
    •  April 19 - Twitter chat and Thunderclap message (prom theme)
    •  May 5 – Session 2 Ambassador & Ambassador Leader Documentation due to YourVibeVA@gmail.com
    •  May 19 – Session 2 Checks
  • Session 3 Recruitment: April 4-25
    • Applications Due April 25
    • Applicant Review and Approval: April 25-29
    • Ambassador Notification: April 29
    • Ambassador Confirmation Due: April 2
  •  Session 3: May 6 – June 30 – 8 weeks
    •  May 17 - Twitter chat and Thunderclap message (graduation theme)
    •  June 14 -  Twitter chat and Thunderclap message (summer theme)
    •  June 30 - Session 3 Ambassador& Ambassador Leader Documentation due to YourVibeVA@gmail.com
    •  July 14 – Session 3 Checks

Resources

Ambassador (High School Student Position) Resources

Ambassador Leader (College Student Position) Resources

 

 

 

#MyVibeVA #ArriveAlive Campaign Hashtags

#MyVibeVA #ArriveAlive hashtags should be added to ANY post that shows off your vibe – examples of how you are having fun and therefore staying safe on the road when you choose to be alcohol-free! So tag that post of your baseball game, road trip, coffee date, day at the river, workout, concert, go-kart race, study session, 5K race, movie night, game night, school event, night out, night in, college tour, etc. with #MyVibeVA #ArriveAlive to share your vibe! Read the Ambassador Toolkit for examples from the 2016-2017 campaign.

Contests

#FollowFriday Contests

#FollowFriday contests will be held in January to increase followers on Facebook, Twitter and Instagram. Helps us get the word out and be sure to share contest messages during January.

·       January 5 - $20 Amazon gift card

·       January 12 - $20 Amazon gift card

·       January 19 - $20 Amazon gift card

·       January 26 - $20 Amazon gift card

Ambassador Contests

Monthly contests will be held to engage ambassadors. Winners will receive $50 Amazon gift cards. Details for each contest will be announced on this webpage and via email. You can participate in any contest - not just one for the platform that you were selected for. 

  • April's contest will award a $50 Amazon gift card for the ambassador or ambassador leader with the most likes on their #MyVibeVA post (on any platform). To participate, tag @YourVibeVA in your #MyVibeVA posts this month. The ambassador or ambassador leader with the most likes on their #MyVibeVA post (any platform) on April 30 at 5p.m. will earn $50.
  • March's contest will award a $50 Amazon gift card for the ambassador or ambassador leader with the most guests for the March 15 #VibeVAChat. To enter, send an email to YourVibeVA@gmail.com after the Twitter chat has ended with a list of accounts that you invited. Encourage guests to answer as many questions as they can, but they only need to answer one #VibeVAChat question to be counted as a participant/guest.
  • February's contest will award a $50 Amazon gift card for the ambassador or ambassador leader with the most likes on their #MyVibeVA post (on any platform). To participate, tag @YourVibeVA in your #MyVibeVA posts this month. The ambassador or ambassador leader with the most likes on their #MyVibeVA post (any platform) on February 28 at 5p.m. will earn $50.
  • January's contest will award a $50 Amazon gift card for the ambassador or ambassador leader with the most retweets of a @YourVibeVA tweet. To participate, retweet ANY January @YourVibeVA Tweet with your own comment. By adding the comment, we will be able to see how many retweets your tweet earns. The ambassador or ambassador leader retweet with the most retweets on February 28 at 5p.m. will earn $50.

Thunderclaps

A Thunderclap allows a single message to be mass-shared simultaneously, amplifying its reach. Thunderclaps will be used to promote the campaign and monthly Twitter chats in January, March, April, May and June.

Twitter Chats

Twitter chats happen when a group of people all tweet about a particular topic using a specific hashtag.  Four #VibeVAChat Twitter chats will be held during the campaign. Questions will be available on this webpage for ambassadors to prepare two weeks before each #VibeVAChat

April 19 at 8 p.m. - Twitter chat (prom theme)

  • Q1: Have you talked to your parents about your prom night plans? 🗨️ ️#VibeVAChat
  • Q2: What is your back-up plan in case your plans change, and you need a safe ride? #VibeVAChat
  • Q3: On a scale of 1-10, how common is underage drinking on prom night at your school? #VibeVAChat
  • Q4: Have you been invited to any parties where alcohol will be served? What will you do to avoid drinking and make sure to ride with a sober driver? #VibeVAChat
  • Q5: Before prom it's for 📸 WWYD if you stop at a friend's for photos & the parents are serving alcohol to anyone who isn't driving? #VibeVAChat
  • Q6: WWYD if a friend in your group offers you a sip from their flask at dinner? #VibeVAChat
  • Q7: WWYD if that same friend wants to drive the group from dinner to the dance? #VibeVAChat
  • Q8: WWYD if your date wants to take a detour after the dance to try to use their fake ID to purchase alcohol? #VibeVAChat
  • Q9: Prom is one last chance to get together as a class, have fun, & celebrate accomplishments. What can happen to those memories/accomplishments if you choose to drink underage? #VibeVAChat

May 17 at 8 p.m. - Twitter chat (graduation theme)

June 14 at 8 p.m. -  Twitter chat (summer theme)

 

#VibeVAChat Frequently Asked Questions

1.       How do you participate in the Twitter Chat?

Search Twitter for the chat hashtag #VibeVAChat at 8 p.m. on the scheduled date. Select the "Latest" tab at the top of the search. You will be able to see all messages posted with #VibeVAChat in real time. To see this in action, watch the Twitter Chat YouTube video (2 min).

2.       Who is asking the questions?

@YourVibeVA will post a few introductory messages and then three selected ambassadors will post questions to the group one at a time.

3.       How many questions do I have to answer?

Try to answer as many questions as you can. You can also like, retweet or reply to other ambassador's answers.

4.       Is there a limit to the number of answers?

Nope!

5.       How long will the chat last?

The chat should last about an hour.

6.       Anything else I need to know?

Use #VibeVAChat in all your messages so that your tweets appear in the same feed.

Campaign Images

You have permission to use YourVibeVA images with your posts. These images are also available to download and use for your weekly posts.

  

   

   

     

    

 

Contact

Email YourVibeVA@gmail.com with any questions, concerns or feedback.



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