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Choose Your Vibe - Arrive Alive! Ambassador Resources
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Choose Your Vibe - Arrive Alive!  Social Media Ambassador Resources

VAHPERD's Choose Your Vibe - Arrive Alive! campaign is a social media campaign to promote healthy, alcohol free lifestyles and the avoidance of consequences to health and wellness, academic and career achievement that results from engaging in illegal underage drinking and impaired driving.

This webpage provides resources and a timeline for ambassadors to reference throughout the campaign.

Campaign Social Media Profiles

Choose Your Vibe on Facebook

 Choose Your Vibe on Twitter

 Choose Your Vibe on Instagram

Campaign Background

Goals

  • We want to engage Virginia high school juniors, seniors, and college freshman in promoting and celebrating their alcohol-free lifestyles.
  • We want to promote non-drinking behavior and non-drinking drivers.
  • We want to change the misperception of alcohol use among students.
  • We want the decreasing trends in youth alcohol related fatalities to continue!

Plan

  • Social-media savvy students will be recruited as ambassadors to help broadcast @YourVibeVa posts, tweets, and YouTube videos about preventing underage drinking and impaired driving.
  • Ambassadors promote Thunderclaps, participate in Twitter chats, and post their own messages that support the campaign especially during spring break, prom, graduation, and beach week.

Recruitment

Ambassadors and ambassador leaders are being recruited to be a part of VAHPERD's Choose Your Vibe - Arrive Alive! campaign. This social media campaign promotes healthy, alcohol-free lifestyles and the avoidance of consequences to health and wellness, academic and career achievement that results from engaging in illegal underage drinking and impaired driving.

Applications

Applications are available through Google forms and are due December 20, 2017.

  • Social Media Ambassador Application - High school juniors and seniors may apply to be a social media ambassador.
  • Social Media Ambassador Leader Application - High school seniors and college freshman may apply to be social media ambassador leaders. The ambassador leader role includes similar tasks to the ambassador position, but adds the requirement of commenting on ambassador posts to help teens connect and support one another. Preference for ambassador leaders will be given to current college freshman who were ambassadors during the 2016-17 campaign.

Benefits

        Ambassadors will join a community that celebrates alcohol-free lifestyles and works to change the misperception of alcohol use among students.

        Ambassadors will support their peers by sharing examples of activities that don't require alcohol to have a fun.

        Ambassadors will be role models for promoting non-drinking behavior and non-drinking driving.

        Ambassadors will gain experience in a social media campaign.

        Ambassadors will earn $600-$750 for completing all campaign sessions.

        Ambassadors will earn $600, or $200 per session as follows:

         January 14-March 10 (eight weeks) $200

         March 11-May 5 (eight weeks) $200

         May 6-July 30 (eight weeks) $200

        Ambassador leaders will earn $750, or $250 per session as follows:

         January 14-March 10 (eight weeks) $250

         March 11-May 5 (eight weeks) $250

         May 6-July 30 (eight weeks) $250

Ambassador Expectations & Responsibilities

Ambassadors are responsible for posting on one social media account, but all must have a Twitter account and participate in the campaign Thunderclaps and Twitter chats. Ambassadors must like/follow the platform that they are selected to represent Choose Your Vibe – Arrive Alive! on, but are encouraged to support the campaign follow/like all platforms they belong to.

Learn more about the requirements for each position during each session of the campaign by clicking the links below.

 

Ambassador Expectations & Responsibilities by Platform

Ambassador Leader Expectations & Responsibilities by Platform

Timeline

Campaign deadlines and event dates are outlined below. You can also add the dates to your Google calendar or iCal.

       Recruitment: November 20-December 20

       Applications Due December 20

       Applicant Review and Approval: December 21-January 4

       Ambassador Notification: January 5

       Ambassador Confirmation Due: January 10

       Session 1: January 14 - March 10 – 8 weeks

       January 20 - Thunderclap message (campaign promotion)

       #FollowFriday Contests (January 5, 12, 19, and 26)

       March 10 -  Session 1 Ambassador & Ambassador Leader Documentation due to YourVibeVA@gmail.com

       March 24 – Session 1 Checks

       Session 2: March 11- May 5 – 8 weeks

       March 15 - Twitter chat and Thunderclap message (spring break theme)

       April 19 - Twitter chat and Thunderclap message (prom theme)

       May 5 – Session 2 Ambassador & Ambassador Leader Documentation due to YourVibeVA@gmail.com

       May 19 – Session 2 Checks

       Session 3: May 6 – June 30 – 8 weeks

       May 17 - Twitter chat and Thunderclap message (graduation theme)

       June 14 -  Twitter chat and Thunderclap message (summer theme)

       June 30 - Session 3 Ambassador& Ambassador Leader Documentation due to YourVibeVA@gmail.com

       July 14 – Session 3 Checks

Resources

 

#MyVibeVA #ArriveAlive Campaign Hashtags

#MyVibeVA #ArriveAlive hashtags should be added to ANY post that shows off your vibe – examples of how you are having fun and therefore staying safe on the road when you choose to be alcohol-free! So tag that post of your baseball game, road trip, coffee date, day at the river, workout, concert, go-kart race, study session, 5K race, movie night, game night, school event, night out, night in, college tour, etc. with #MyVibeVA #ArriveAlive to share your vibe! Read the Ambassador Toolkit for examples from the 2016-2017 campaign.

Contests

#FollowFriday Contests

#FollowFriday contests will be held in January to increase followers on Facebook, Twitter and Instagram. Helps us get the word out and be sure to share contest messages during January.

·       January 5 - $20 Amazon gift card

·       January 12 - $20 Amazon gift card

·       January 19 - $20 Amazon gift card

·       January 26 - $20 Amazon gift card

Ambassador Contests

Monthly contests will be held to engage ambassadors. Winners will receive $50 Amazon gift cards. Details for each contest will be announced on this webpage and via email.

Thunderclaps

A Thunderclap allows a single message to be mass-shared simultaneously, amplifying its reach. Thunderclaps will be used to promote the campaign and monthly Twitter chats in January, March, April, May and June.

Twitter Chats

Twitter chats happen when a group of people all tweet about a particular topic using a specific hashtag.  Four #VibeVAChat Twitter chats will be held during the campaign. Questions will be available on this webpage for ambassadors to prepare two weeks before each #VibeVAChat.

·       March 15 at 8 p.m. - Twitter chat (spring break theme)

·       April 19 at 8 p.m. - Twitter chat (prom theme)

·       May 17 at 8 p.m. - Twitter chat (graduation theme)

·       June 14 at 8 p.m. -  Twitter chat (summer theme)

 

#VibeVAChat Frequently Asked Questions

1.       How do you participate in the Twitter Chat?

Search Twitter for the chat hashtag #VibeVAChat at 8 p.m. on the scheduled date. Select the "Latest" tab at the top of the search. You will be able to see all messages posted with #VibeVAChat in real time. To see this in action, watch the Twitter Chat YouTube video (2 min).

2.       Who is asking the questions?

@YourVibeVA will post a few introductory messages and then three selected ambassadors will post questions to the group one at a time.

3.       How many questions do I have to answer?

Try to answer as many questions as you can. You can also like, retweet or reply to other ambassador's answers.

4.       Is there a limit to the number of answers?

Nope!

5.       How long will the chat last?

The chat should last about an hour.

6.       Anything else I need to know?

Use #VibeVAChat in all your messages so that your tweets appear in the same feed.

Campaign Images

You have permission to use YourVibeVA images with your posts. These images are also available to download and use for your weekly posts.

  

   

   

     

    

 

Contact

Email YourVibeVA@gmail.com with any questions, concerns or feedback.



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