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Choose Your Vibe - Arrive Alive! Ambassador Resources
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Choose Your Vibe - Arrive Alive!  Social Media Ambassador Resources

VAHPERD's Choose Your Vibe - Arrive Alive! campaign is a social media campaign to promote healthy, alcohol free lifestyles and the avoidance of consequences to health and wellness, academic and career achievement that results from engaging in illegal underage drinking and impaired driving.

This webpage provides resources and a timeline for ambassadors to reference throughout the campaign.

Campaign Social Media Profiles

Choose Your Vibe Facebook

 Choose Your Vibe Twitter

 Choose Your Vibe Instagram

Campaign Background


  • We want to engage Virginia high school juniors, seniors, and college freshman in promoting and celebrating their alcohol-free lifestyles.
  • We want to promote non-drinking behavior and non-drinking drivers.
  • We want to change the misperception of alcohol use among students.
  • We want the decreasing trends in youth alcohol related fatalities to continue!


  • Social-media savvy students will be recruited as ambassadors to help broadcast @YourVibeVa posts, tweets, and YouTube videos about preventing underage drinking and impaired driving.
  • Ambassadors participate in Twitter chats and post their own messages that support the campaign especially during spring break, prom, graduation, and beach week.

2019-2020 Campaign

Recruitment - Session 1 Applications due October 30

Virginia high school juniors and seniors are encouraged to join the current ambassadors and apply to be a 2019-2020 Choose Your Vibe – Arrive Alive! Social Media Ambassador by October 30, 2019. Students can earn up to $600 using their social media to share their safe driving and alcohol-free choices. Ambassadors who participated in session 1 will automatically be enrolled in sessions that follow. 


  • Session 1 (six weeks) $150 - November 3, 2019 - December 14, 2019
  • Session 2 (six weeks) $150 - January 12, 2020 - February 22, 2020
  • Session 3 (six weeks) $150 - March 15, 2020 - April 25, 2020
  • Session 4 (six weeks) $150 - May 17, 2020 - June 27, 2020

 Ambassador Requirements and Responsibilities Overview

  • be a Virginia high school junior or senior
  • be a role model for promoting non-drinking behavior and non-drinking drivers
  • have an active presence on social media (Twitter and/or Instagram)
  • complete the ambassador training
  • promote @YourVibeVA campaign messages on Twitter, Facebook and Instagram
  • post #MyVibeVA #ArriveAlive messages from your social media account
  • participate in campaign #VibeVAchat Twitter chats (December 5, February 6, April 2, and June 4 at 8p.m.)

Ambassador Resources



Campaign Events

#VibeVAChat Twitter Chats

Twitter chats happen when a group of people all tweet about a topic using a specific hashtag. Two Twitter chats are planned using the hashtag #VibeVAChat. Three ambassadors will be selected as chat leaders to post preapproved questions to the group. 

  • December 5, 2019 – winter
  • February 6, 2020 – spring break
  • April 2, 2020 – prom
  • June 4, 2020 – graduation 

#VibeVAChat Frequently Asked Questions
  1. How do you participate in the Twitter Chat?
    Search Twitter for the chat hashtag #VibeVAChat at 8 p.m. on the scheduled date. Select the "Latest" tab at the top of the search. You will be able to see all messages posted with #VibeVAChat in real time. To see this in action, watch the Twitter Chat YouTube video (2 min).
  2. Who is asking the questions? 
    @YourVibeVA will post a few introductory messages and then three selected ambassadors will post questions to the group one at a time.
  3. How many questions do I have to answer? 
    Try to answer as many questions as you can. You can also like, retweet or reply to other ambassador's answers.
  4. Is there a limit to the number of answers? 
    Nope! How long will the chat last? The chat should last about an hour.
  5. Anything else I need to know? 
    Use #VibeVAChat in all your messages so that your tweets appear in the same feed.

Campaign Images

You have permission to use YourVibeVA images with your posts. These images are also available to download and use for your weekly posts.








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